As part of a Walmart category team, you’re invited to Walmart’s item page content enrichment program. This program has been driving higher traffic and sales gains for over 8 years and has delivered over 1 million SEO-optimized product and category pages to Walmart.com.

Internally, this program is run by Walmart’s content & SEO team, and the tools are used by Walmart site merchandisers, category specialists, SEO and brands for making their teams faster, analytics driven, collaborative and effective in the daily management of their content projects.

Best of all, category specialists can send their pages to the Walmart content team for optimization or share them with their Brands.